Tuesday, November 19, 2019

Trailblazers in Photography Essay Example | Topics and Well Written Essays - 1000 words

Trailblazers in Photography - Essay Example Thus, throughout the development of photography, several individuals have dedicated their lives to this art with astounding results and their names etched on the list of trailblazers in photography. Prominent trailblazers in photography Simply described, photography is the art as well as the science of creating long-lasting images on a film or paper and this ideally forms the basis of trailblazers in photography. Basically, the camera obscura which implies a dark chamber is the main device used in photography. Its invention dates back to Leonardo da Vinci discovery of the pin-hole camera. The camera works on the principle of concealing the image of an illuminated object where the image is taken (Halstead 1). Ancient cameras required the object to be exposed to light for as long as eight hours. The first photograph recorded was taken in 1826 by the French innovator, Joseph Nicephore Niepce. The exposure time recorded was eight hours which accounted for no ancient human photographs. Th ese ancient photographs were monochromes which continued to dominate the world of photography even after color photography came into being. The first color photograph of a tartan ribbon was taken by James Clerk Maxwell in 1861 (Halstead 1). Advancement in photography was then taken over by companies like Kodak, Sony among others. Photography has several genres among them photojournalism. Besides, various individuals have been for a long time known as trailblazers in photography. Among the distinguished figures of photojournalism, Alfred Eisenstaedt also became known as Eisie. Beginning his career in 1920 in Berlin as a photojournalist, Eisie rose to leave a great legacy and profound impact in photography. Using a camera invented by Dr. Erich Salomon, this photographer succeeded in recording people’s lives. In fact, he endured the risk of annoying people by venturing into their rooms to photograph them. Furthermore, he engaged the people he photographed on the subject of his i nterest (Eder 258). His pictures produced a life story unlike others who did not utilize such ensuing opportunities or particular interests. Eisie revolutionized photojournalism in several ways. He had a passion for photography and never got tired of taking pictures. Eisie was a real visual story teller and provided a platform on which other foundations of photojournalism are based. The work Eisie was based on real life situations which represented a particular subject of his own interest. His passion for photography, humor, decisions and determination made him produce the best photos ever in his era. Photographs taken at his time were mostly monochromes (Halstead 1). Though todays photos are colored, few can match Eisie work. His contribution was so immense that he was named the photojournalist of the century. Fashion and women nudity are subjects of fascination which materialize hard to study apart. Few photographers dedicated their time to photograph these aspects. Helmut Newton is one of the famous photographers who dedicated his time to photograph fashion but later deviated to photographing naked women. Helmut started as a portrait photographer in Singapore. Basically, experience in photography paced way for the establishment of a studio in Australia. He later worked for the popular magazine dubbed as Playboy in California. Helmut had his best photography career and his photos remain highly priced assets (Weaver and Daniel 22). His popularity has

Saturday, November 16, 2019

Beowulf as a hero in modern society Essay Example for Free

Beowulf as a hero in modern society Essay In the historic epic Beowulf, its title character, Beowulf, is perceived as an unconventional as well as a traditional hero in current society. Beowulf, the son of Ecgtheow and Hygelacs thane, is presented as a fearless warrior to the audience. This acknowledgment of Beowulf causes the readers to instantly recognize that Beowulf is a well-respected man. Beowulfs magnitude is seen at the very beginning of the poem as the narrator states, The man whose name was known for courage, the Geat Leader (Heaney 25). Beowulf is announced to the Danish people with magnificence. Before proving Beowulfs heroic qualities, the viewers are conscious of the fact that Beowulf is a great warrior and the son of a well admired man. It can be distinguished that from Beowulfs opening statements he will become a hero. Bravery is a key characteristic that identifies a hero. Throughout the entire poem Beowulf appeared to possess infinite valor. He displayed courage in his swimming competition with Breca, and in his fights with Grendel, Grendels mother, and the dragon that fatally wounded him. In all of Beowulfs struggles, he revels wisdom, strength, and motivation. In his clash against Grendel, Beowulf utilizes his sheer strength to kill Grendel. He used his mighty strength to rip off the monsters arm from the shoulder. As stated by the narrator, The monsters whole body was in pain; a tremendous wound appeared on his shoulder Beowulf was granted the glory of winning (Heaney 55). The defeat of Grendel fulfills Beowulfs heroic duty. This is also seen with Grendels mother. After Grendels death, Grendels mother desires to avenge her child. Beowulf fights her in water and still prevails. By keeping true to his word Beowulf is able to prove his worth. Near the end of poem, Beowulf faces his last episode. He takes on a dragon that is creating havoc upon the city. Before facing the dragon he knows that he might die and yet still fights with glory and all of his might. On page 171 Beowulf states, This fight is not yours, nor is it up to any man except me I shall win the gold by my courage, or else mortal combat, doom of battle, will bear your lord away (Heaney 171). Beowulf yet again completes his task as he kills the dragon, however, he immediately dies from his wounds. Beowulf, a true hero, confronts his death with bravery. It is Beowulfs strength, determination, and courage that enable him to become a distinguishable hero in modern society. Although Beowulf is portrayed as a true Anglo-Saxon hero, he has qualities that would depict him not as one in current society. From Beowulfs initial introduction he is seen as being conceited and aggressive. During the first feast, Beowulf tells of the story of his swimming race. Beowulf states, I was the strongest swimmer of allTime and again, foul things attacked mebut I lashed out, gave as good as I got with my swordMy sword had killed nine sea-monsters. Such night-dangers and hard ordeals I have never heard of nor of a man more desolate in surging waves. (Heaney 37). This quote reveals the cockiness of Beowulf. He is very arrogant as he believes that he is the best and the bravest. Arrogance is not a characteristic of a hero. Another flaw is shown in Beowulfs character as he fights Grendel and Grendels mother. Beowulfs quarrel with Grendel exposes his true expression of violence. While Grendel and Beowulf are wrestling, Beowulf manages to get Grendel in such as position where he ripped off Grendels arm from the socket. This violent act can be seen as very brutal. The killing of Grendel in such a way would deny the right to name Beowulf as a hero in present society. In addition, the killing of Grendels mother has the same effect. While battling Grendels mother, Beowulf seeks assistance from an ancient blade. With this sword, he delivers a final blow to the neck of the monster. After determining that she is death, he still proceeds and decapitates her. He then returns with the head and displays it in Heorot. The decapitation of Grendels mother illustrates Beowulf as disrespectful and in violation of the heroic code, which doesnt identify him as a hero. In the eyes of contemporary society Beowulf can be recognize as a paradoxical character as he is embodied by both heroic and callous qualities.

Thursday, November 14, 2019

THESECRT GARDEN :: essays research papers

The Secret Garden The book was about a girl, a wealthy one, who lived in India. Her name was Mary. Mary always thought her parents never paid attention to her and was too busy with parties. Mary was always angry, but she never cried. She thought her mom didn’t care about her until one day, when her parents died. After her parents died she went with this lady named Mrs. Madlock. She was going to her uncle’s that Mary had never met before, Mrs. Madlock said. On the carriage-ride to her uncles, is when she found out exactly where she was going. Mary also found out that her mother had a twin sister, which was her uncle’s wife. But, she had died also. She was said that she had died from falling off a swing in her garden. She had reached her uncle’s house, but she didn’t get to meet him, just yet. Her orders were to get some rest and maybe she could see him in the morning. The next morning she met Martha, Mrs. Madlock’s servant. After she was told to stay in her room she found a passage-door where it led to a dusty old room. She thought it most have been her Aunt’s room because it had matching things as her mother. In that room she found a big key, an odd-looking key.   Ã‚  Ã‚  Ã‚  Ã‚  That day she went outside to play. She wasn’t sure whom to play with; she didn't have any friends that didn't live in India. She found a robin, which led her to a door, a locked door. It had a keyhole that look as if the key in her aunt’s bedroom would fit. She got the key from the bedroom and it slides in perfect. She opened the big door and looked around, she saw how beautiful everything was and a wooden swing. Then she saw a boy. The boy’s name was Dickon; he was Martha’s brother. She and Dickon became friends and they planted many flowers together.   Ã‚  Ã‚  Ã‚  Ã‚  A couple of nights later when she was wandering around the house like she shouldn’t have she heard a boy. She went to go see who it was. It was her cousin, Colin. She has never met him either, she didn’t even know she had a cousin, nor an uncle. Colin has been in bed all his life, he was â€Å"sick†. Mary talked to him and became friends. THESECRT GARDEN :: essays research papers The Secret Garden The book was about a girl, a wealthy one, who lived in India. Her name was Mary. Mary always thought her parents never paid attention to her and was too busy with parties. Mary was always angry, but she never cried. She thought her mom didn’t care about her until one day, when her parents died. After her parents died she went with this lady named Mrs. Madlock. She was going to her uncle’s that Mary had never met before, Mrs. Madlock said. On the carriage-ride to her uncles, is when she found out exactly where she was going. Mary also found out that her mother had a twin sister, which was her uncle’s wife. But, she had died also. She was said that she had died from falling off a swing in her garden. She had reached her uncle’s house, but she didn’t get to meet him, just yet. Her orders were to get some rest and maybe she could see him in the morning. The next morning she met Martha, Mrs. Madlock’s servant. After she was told to stay in her room she found a passage-door where it led to a dusty old room. She thought it most have been her Aunt’s room because it had matching things as her mother. In that room she found a big key, an odd-looking key.   Ã‚  Ã‚  Ã‚  Ã‚  That day she went outside to play. She wasn’t sure whom to play with; she didn't have any friends that didn't live in India. She found a robin, which led her to a door, a locked door. It had a keyhole that look as if the key in her aunt’s bedroom would fit. She got the key from the bedroom and it slides in perfect. She opened the big door and looked around, she saw how beautiful everything was and a wooden swing. Then she saw a boy. The boy’s name was Dickon; he was Martha’s brother. She and Dickon became friends and they planted many flowers together.   Ã‚  Ã‚  Ã‚  Ã‚  A couple of nights later when she was wandering around the house like she shouldn’t have she heard a boy. She went to go see who it was. It was her cousin, Colin. She has never met him either, she didn’t even know she had a cousin, nor an uncle. Colin has been in bed all his life, he was â€Å"sick†. Mary talked to him and became friends.

Monday, November 11, 2019

Research Proposal for Research Method Final

TABLE OF CONTENTS Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. Dissertation Title†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦.. 3 2. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1 Introduction to Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. 2 Research Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 2. 3 Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 3. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 1 Online Shopping in China†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 3. 2 Concept of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 3. 3 Dimensions of E-service Quality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4. Research Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 4. 1 Website Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 4. 2 Easy of Use†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 4. 3 Responsiveness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. 4 Reliability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 4. 5 Security†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 4. 6 Trust†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. Research Methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 5. 1 Qualitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 5. 2 Quantitative Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 5. Proposed Research Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 6. Collection of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 6. 1 Secondary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 6. 2 Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. 10 6. 2. 1 Sample Size of Primary Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 7. Method of Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1 8. Presentation of Dissertation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 9. Ethical Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 10. Timetable†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 11. Resourses References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 1. Dissertation Title:A study of factors influencing customer perceived E-service quality in online shopping 2. Introduction 2. 1 Introduction to Dissertation Nowad ays, with the rapid development of information and communication technology Internet has been played an important role in people’s life and regarded as a crucial tool to do business for them. More and more companies now are trying to make full use of it as a platform to start their businesses and develop their electronic commerce in internet (Dave Chaffey, 2004), with the purpose of gaining more competitive advantages and increasing their market share.Many of them would like to create their own company websites and publish the information about their products including the prices and the features there, which facilitate customers well informed, better known the price and other information in time when they are seeking for service and products online. According to this way, companies can interact with customers directly, which is quick different form the way of traditional transactions.However, with the increasing numbers of companies participating on the Internet market and t he growth of online shopping, the competition among online retailers has become more and more fierce. It requires online retailers to look for some strategies to better compete with their competitors and attract customers to their online shopping service, which are the main issues for them. Typically, providing competitive and low price and more products selected to customers is considered as the major way for online retailers to improve their products and service selling and therefore to enhance their competitive advantages.But now, instead, more and more businesses are realizing that there is anther factor affecting their online business performance besides the above factors mentioned, that is, their online service quality offered to customers, which is also called electronic service quality. Jun et al. (2004) has claimed that the e-service quality differentiation has become the most important factor for online retailers to attract and retain their customers in online shopping.Yan g (2001) and Zeithaml (2002) also have stated that the key determinants of the success for online retailers are not only including the website presence and the lower price offered to customers, but also including the electronic service quality. Therefore, electronic service quality has been as a crucial factor that determined a company doing a successful business in internet market. As a result, many of retailers in China now are trying to focus on their online service quality and quick motivated by it. However, only knowing e-service quality was a crucial factor for doing successful business is not enough for online retailer.The problem is before providing good e-service quality to customers and increasing the advantages, it is very important and needed for online retailers to know and understand how the customer evaluates their electronic service quality as a foundation for improving their selling, encouraging people to buy frequency and gain customer loyalty. 2. 2 Research Questi ons This research investigates what factors influencing Chinese customers perceived e-service quality in online shopping. This is helpful for online retailers better understand what kind of e-service quality their online customers want and what aspect need to improve for their service.RQ: What are the factors influence customers perceived e-service quality in online shopping? 2. 3 Research Objectives This study aims to †¢ To examine how Chinese consumer perceived e-service quality in online shopping. †¢ To identify the factors influencing customer perceive e-service quality in online shopping. 3. Literature Review 3. 1 Online Shopping in China According to the China Internet Network Information Center (CNNIC), China is now the world’s largest Internet population country and the internet population in 2008 has been up to 298 million which was up by 41. % as compared with year 2007. With this rapid growth of the Internet population, the developments of online retailin g has been becoming so fast. According to iResearch, there were around 120 million people registered in internet as online shoppers in 2008 and the transaction value of online shopping in this year has reached to 128. 1 billion Yuan, which was up by 128. 5% as compared with year 2007. Industry experts expect that this growth trend of internet population and customers’ transactions online would be increased and extended in the next following years. . 2 Concept of E-service Quality Berry, Parasuraman and Zeithaml (1988) stated that service quality is a result which was perceived by customers that came from a comparison between customer expectations and desires addressed to the provider of products or service and the customer’s perception of the actual service received. It also can be defined as a service conformance to customer desires and requirements, or the ability of the product and service that satisfying customer needs as they expected. According to Ziethaml (2002) and Ziethaml et al. 2002), e-service quality is defined as â€Å"the extent to which a website facilitates efficient and effective shopping, purchasing and delivery of products and services†. . 3. 3 Dimensions of E-service Quality Many researches have been done for the dimensions of determining customers evaluating e-service quality over the last two decades. Zeithaml (2002) has argued that there are eleven dimensions affecting customers evaluating the e-service quality online, which include reliability, responsiveness, access, flexibility, ease of navigation, efficiency, assurance/trust, security/privacy, site aesthetics, price knowledge and personalization.Jun, Yang and Peterson (2004) also have develop a framework consisting of 10 dimensions measuring customer service quality which include responsiveness (prompt response), reliability (accurate and efficient response), competence, access (accessibility of service and contact information), personalization, courtesy, contin uous improvement, communication, convenience, and control while Janda et al. (2002) has claimed that there are four dimensions of measuring e-service quality in his framework; they are access, security, sensation, and information/content. Besides, Parasuraman et al. 2005) has described that the efficiency, system availability, fulfillment and privacy are the core four dimensions influencing the core e-service quality. Moreover, Wolfinbarger and Gilly (2003) have discussed that the web site design is also a main dimensions affecting customers perceived e-service quality in internet market except reliability, security and customer service. What is more, Yoo and Donthu (2001) in their framework also have concluded that ease of use, aesthetic design; processing speed and security are the measures evaluating the e-service quality. 4 Research Model The research model is a formed from various past researches.E-service quality variables that consist of reliability and responsiveness are ada pted from Santos (2003) and Zeithaml (2002), Jun, Yang and Peterson (2004); Security and trust are adapted from Zeithaml (2002), Janda et al. (2002) and Yoo and Donthu (2001); Besides, Website Design is adapted from Wolfinbarger and Gilly (2001, 2002) while easy of use is adapted from Yoo and Donthu (2001). [pic] Source: Create for this research 4. 1 Website Design Parasuraman et al. (1998); Kim and Lee (2002) defined website design is customer perceptions of degree of the user friendliness in using an online store.It is usually related to the design of the web site and regarding about the aesthetic elements of the website, such as the color, graphics, etc (Wolfinbarger and Gilly 2003). It is closely relative to how is the website looks; is it looking very good and attractive to people or very bad when they visit, and is the website much more creative than others. Gronroos et al. (2000) claimed that â€Å"a well-designed website creates an interest in the firm and its offerings, an d it should also offer the users opportunities to reconstruct the website in their minds so that it matches their cognitive structures†; 4. 2 Easy of UseLoiacono et al. (2002) stated that ease of use usually is relative with ease of understanding, which involves these three parts. First of all, the web site labels should be easy to understand; Secondary, The text on the Web site should be easy to read; thirdly, the display pages within the Web site are easy to read. Perceive ease of use is usually closely bound up with messaging, browsing, and downloading activities. Appropriate graphic and structural site designed website usually help to achieve easy of use and relevant content with visual appeal and therefore reduce the customer frustration (Janda et al. 2002). 4. 3 ReliabilityReliability has been considered as one of the important factors that have the most influence affecting people on shopping online. It is the ability to perform the service consistently and accurately. S antos (2003) also has described that it is the ability of online retailers that delivering the promised service to customers accurately and consistently which is consisted of updating the web site frequency for them and replying to their enquiries promptly, etc. It is a measure of coming from customers’ perceptions that whether they should count on their merchants or not, especially when the time comes to fulfill the promise for them.It is usually associated with the risk (Vijayasarathy and Jones, 2000). Online consumers usually extremely want to receive the items that they have booked on the internet market with the right quality and the right quantity, which was promised by the retailers before, and besides customers also would like them to be billed accurately (Kim et al. 2004). 4. 4 Responsiveness Responsiveness is a willingness to help customers and provide prompt service (Chaffey, 2004). It usually measures whether a company can provide the appropriate information to it s customers or not when there are some problems happened.It is therefore a kind of abilities that dealing with complaints and promptness of the service effectively (Santos 2003), such as an arrangement for online guarantees and a mechanism for handing returns (Wang, 2003). Hence, providing correct and fast responses to customers usually can help them to resolve their problems timely. Thus, it is an important way to increase the convenience and reduce the uncertainty to customers for online retailers and showing them that they are customer-oriented (Gummerus et al. , 2004). 4. 5 Security,According to Merriam-Webster’s Collegiate Dictionary, Security is the â€Å"quality or state of being secure†, which includes â€Å"freedom from danger† and â€Å"freedom from fear or anxiety†. Security also means something that secures including measures taken to guard against espionage or sabotage, crime, attack, or escape. In an information technology context, security is a set of procedures, techniques, and safeguards designed to protect the hardware, software, data, and other system resources from unauthorized access, use, modification, or theft (Davis and Benamati, 2003). 4. 6 Trust Claire, 2005) has argued that trust is an important issue for online purchase and critical for their success. On the Internet market, trust is usually related to the process of buying and payment between the buyers and the sellers. Besides, trust is also shown on the reliability of the website and how the privacy and securities severed for customers. Moreover, the fulfillment of order, after sales service are also the main sources of trust. 5. Research Methods Research can be descriptive or explanatory. Description and explanation can be seen as part of a circular model of research.This process can work in two ways: inductively or deductively (Veal, 2005). Inductive research is a study in which theory is developed from the observation of empirical reality (Yin 2003) . The deductive process is used to test the hypothesis against data (Veal, 2005). 5. 1 Qualitative Research Quantitative and qualitative are two principle research methodologies (Hussey and Hussey 1997). Qualitative approaches involve gathering a great deal of information about a relatively small number of subjects rather than a limited amount of information about a large number of subjects.Qualitative approaches are used when he researcher accepts that the concepts, terms and critical issues should be defined by the subjects of the research and not by the researchers. They are often used for the study of group’s particularly where interaction between group members is of interest. They are also used when exploratory theory building, rather than theory testing, is undertaken. The methods used to gather qualitative information include observation, informal, unstructured and in-depth interviewing, and participant observation (Veal, 2005). 5. 2 Quantitative ResearchQuantitative a pproach to research involves the gathering and analysis of numerical data. It relies on numerical evidence to draw conclusions or test hypotheses. To be sure of the reliability of the result it is often necessary to study relative large numbers of people or organizations-subjects-and therefore to use computers to analyze the data. Typically, the aim is for the sample studied to be representative of some wider population, so that the results can be generalized to that wider population. The data might be derived from questionnaires-based, surveys, from observation or from secondary sources, such as sales data (Veal, 2005). . 3 Proposed Research Method Based on the research methods identified above, the next step should be focus on the choosing of research methods to apply in the research. In this study, deductive research approach and quantitative method would be selected and used to do the dissertation. 6. Collection of Data 6. 1 Secondary Data According to Boyce (2002), secondary Da ta is defined as fact and figures that already exist and that may be available to people who would like to access and use them for own purpose. Secondary data have the potential to play an important part in any research process, particular in the design of a project.It provides background information that helps the researcher to understand the task more clearly, without it, the research would be difficult to ensure the validity and reliability. It is inexpensive and available quickly compared with primary data. Thus, in this research, secondary data would be widely used and to support this study. 6. 2 Primary Data Primary data are facts and figures that are newly collected for the project (Kerin et al, 2003). Most market research sets out to obtain primary data and the main methods used to do this are survey and focus groups and depth interviews.Survey is often interviewing large numbers of people and asked themto fill in answers to questionnaires. In focus groups and depth intervie ws, small numbers of carefully selected people give their opinions in detail in an informal and unstructured setting (Boyce 2002). Primary data are usually far more costly and time consuming to collect than secondary data. 6. 2. 1 Sample Size of Primary Data It is very crucial and important to determine the sample size of project. Generally speaking, the more sample sizes collected, the more accuracy the research.In this research, the sample size of primary data will be medium scale and sent to over 200 survey respondents which are conduct to the group and individuals will select from consumer who are willing to complete the questionnaire. Around 100 survey respondents will be asked to fill in the questionnaires directly and the other 100 samples will be done online by sending emails to people. 7. Method of Data Analysis The data gathered would be statistically analyzed and to see whether the hypotheses that were generated have been supported (Bryman, and Bell, 2007).For this study, the researcher would use the SPSS (Statistical Package for Social Science) to do the data analysis after collecting back the survey questionnaires from all the respondents. 8. Presentation of Dissertation This dissertation will be presented several graphs and data figures to supported writing and facilities readers. 9. Ethical Issues Respondents’ information will be kept confidential as per university guidelines. 10. Timetable |Month |March ,2010 |April, 2010 | May, 2010 |Content |Week |1 |2 |3 |4 |5 |6 |7 |8 |9 |10 |11 |12 | |Problems Identification | | | | | | | | | | | | | | |Literature Review | | | | | | | | | | | | | | |Research Design | | | | | | | | | | | | | | |Chose of Methodology | | | | | | | | | | | | | | |Data Source | | | | | | | | | | | | | | |Data Collection | | | | | | | | | | | | | | |Data Analysis | | | | | | | | | | | | | | |Writing Up Draft | | | | | | | | | | | | | | |Editing | | | | | | | | | | | | | | |Final Document | | | | | | | | | | | | | | |Organ izing Of Document | | | | | | | | | | | | | | |Source: Create for this research ResourcesReferences Sekaran, U. (2003), Research Methods for Business: A Skill-Building Approach, 4th edition, the United States of America: John Wiley &Sons, Inc. Hussey, J. and Hussey, R. (1997), Business Research: A practical guide for undergraduate and postgraduate students, MacMillan Business, London. John Boyce, (2002), Market Research in Practice, McGraw Hill, Australia. A . J. Veal, (2005), Business Research Methods: a managerial approach, 2nd edition, Pearson Education Australia. Roger A Kerin. , Eric N Berkowitz. , Steven W. Harhey. , William Rudelius, (2003), Marketing, 7th edition, McGraw Hill/Irwin, America.William S. Davis and John Benamati, (2003), E-Commerce Basics: Technology Foundations and E-business Applications, Pearson Education Inc. Bryman, A. and Bell, E. (2007), Business research methods, 2nd edition, Oxford: Oxford University Press. Dave Chaffey, (2004). E-business and E-commerc e Management, 2nd edition, Pearson Education Limited, UK. Yin, RK (2003), Case Study Research: Design and Method, 3rd edition. London: Sage Yang, Z. , Jun, M. , and Peterson, Robin T. , (2004), â€Å"Measuing customer perceived online service quality†, International Journal of Operations and Production Management. Yang, Z. (2001), â€Å"Customer perceptions of service quality in internet-based electronic commerce†, proceeding of the 30th EMAC Conference, Bergen. Jun, M. , Yang, Z. and Kim, D. S. (2004), â€Å"Customers’ perceptions of online retailing service quality and their satisfaction†, International Journal of Quality & Reliability Management. Zeithaml,V. A. (2002), â€Å"Service excellence in electronic channels†, Journal of Managing Service Quality. Parasuraman, Arun. , Zeithaml, Valarie. , and Malhorta, Arvind. , (2002). â€Å"Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge†, Journal of the Academy of Marketing Science.Parasuraman, A. , Zeithaml, V. A. , and Berry, L. L. (1988). â€Å"SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,† Journal of Retailing. Parasuraman, A. , Zeithaml, V. A. and Malhotra, A. (2005), â€Å"E-S-Qual: a multiple-item scale for assessing electronic service quality†, Journal of Service Research. Loiacono, E. , Watson, R. T. , and Goodhue, D. L (2002). â€Å"WEBQUAL: a Measure of Website Quality†. In AMA Winter Conference, Austin, TX. Janda, S. , Trocchia, P. J. , and Gwinner, K. (2002), â€Å"Consumer perceptions of Internet Retail Service Quality,† International Journal of Service Industry Management.Wolfinbarger, M. and Gilly, M. C. (2003), â€Å"ETAILQ: dimensionalizing, measuring and predicting e-tail quality†, Journal of Retailing Wolfinbarger, M. and Gilly, M. C. (2002), â€Å"COMQ: dimensionalizing, measuring and predicting quality of the e-tailing experience†, MSI working paper series, no. 02-100, Marketing Science Institute, Boston, MA. Yoo, B. and Donthu, N. (2001), â€Å"Developing a scale to measure the perceived service quality of internet shopping sites (sitequal)†, Quarterly Journal of Electronic Commerce. Vijayasarathy, L. and Jones, J. M. 2000), â€Å"Print and Internet catalog shopping: assessing attitudes and intentions†, Internet Research: Electronic Networking Applications and Policy. Santos, F. (2003), â€Å"E-service Quality: A Model of Virtual Service Quality Dimensions,† Journal of Managing Service Quality. Gummerus,J. , Liljander,Pura, M and van R, Aiel, (2004), â€Å"Customers loyalty to content-based web site: the case of an online health-care service†, Journal of Service Marketing . Gronroos, Christian, Heinonen, Fredrik, Isoniemi, Kristina, and Lindholm, Michael (2000). The NetOffer Model: A Case Example from the Virtual Marketspace.Journal of Management Decision Wang, Y. S, (2003), â€Å"Ass essing customer perceptions of Websites service quality in digital marketing environments†, Journal of End User Computing. Zeithaml, V. A. , Parasuraman, A. , and Berry, L. L. , (1988) â€Å"SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality,† Journal of Retailing. Http://www. cnnic. net. cn/en/index/ Http://www. iresearch. com. cn/html/Default. html ———————– Website Design Easy of Use Reliability Perceived E-service Quality On-line Shopping Responsiveness Security Trust

Saturday, November 9, 2019

Identifying Trainining Resources

UNIVERSITY OF BOTSWANA MASTER’S IN BUSINESS ADMINISTRATION MGT 745: HUMAN RESOURCE DEVELOPMENT TOPIC: IDENTIFYING TRAINING RESOURCES Introduction This paper purports to outline steps needed to identify resources for training. It will illustrate the advantages and disadvantages of using different types of training drawing examples from the authors’ workplace experience. Resource could be defined as follows, â€Å"a source of supply, support, or aid, esp. one that can be readily drawn upon when needed. â€Å"†¦The total means available to a company for increasing production or profit, including plant, labor, and raw material; assets. † http://dictionary. reference. com/browse/resources Resources can be defined as assets available and anticipated for operations. These include people (learners, facilitators/trainers/consultants), time, infrastructure, equipment, availability of training institutions, and availability of financial resources (money/funds). The ki nd of resources required depend on the type of training that is to be carried out. Hence the identification of training resources is a critical component of training/ learning effectiveness that can be manifested at the individual, team, and organisation level. It is therefore important to identify training resources as this allows training to make a difference that is noticeable; training with a practical value or utility to both employees and the organization. One key factor in employee motivation and retention is the opportunity to continue to grow and develop job and career enhancing skills. Employees need to be equipped to handle employee relations and responsibilities competently. Training in any organization needs resources to be executed or implemented effectively hence the need to draw up a budget that can be utilized. The major resource for training is financial, therefore the need for the department to have cost estimates for most of the training being investigated. For example at the Botswana Police Forensic Science Laboratory, every financial year when budget estimates are drawn for the lab, training is included in the budget. Courses that need immediate attention (as per the need of the lab or gap that exist) are listed together alongside estimated costs and length of the training. Institutions that offer the training, course content, length of training and costs are identified beforehand. This budget is then submitted to the training board of the Botswana Police Service for screening and approval. In the Department of Vocational Education and Training (DVET), short term training budget is decentralized to regional offices and the budget tends to be similar or vary slightly from the previous year whereas long term training budget is coordinated at head quarters. The implication is that short term training budget may not necessarily reconcile with any required training. The organization should also take cognizance of the fact that people learn in different ways, therefore the training has to match employee learning preferences which may help to speed up their training and reduce costs at the same time. Some considerations when identifying resources for training are: †¢ What areas need training to be conducted? i. e. identifying problem areas. †¢ Who needs training and in what area? †¢ How complex is the training that is needed? †¢ How much time do learners have to learn the new knowledge and skills? How much money is available to pay for the training, whether in-house or using a consultant? †¢ How capable are learners to undertake the training? †¢ What are learner's learning preferences and styles? For example, in DVET training for the junior officers (industrial class) is normally done in Setswana. †¢ What institutions are available for tailored or the required training? †¢ Could training be conducted in hous e, on the job, outsourcing or in external institutions? And which method could suite learners? And benefit the organisation in a valuable and practical manner. Types of Training Resources Internal Training The types of training, classified as internal, external or a hybrid of the two have a bearing on the types of resources needed to implement. Internal training can be mentoring, coaching, seminars, workshops or classroom based training e. g. at the department of Government Printing, there is internal classroom based training whereby employees are taught within the department. The training is based on the theory and technical knowledge that the staff needs in order to improve their performance and prepare them for further training. This type of training requires a trainer, classroom, equipment such as projectors, television and video technologies. After completion of this internal training, qualifying employees are then sent for further training abroad for a higher learning programme. In the case of Printing, where there are no local institutions that offer training within the country, the department relies on colleges/universities based in the United Kingdom. The Department of Land Board Services in the Ministry of Lands and Housing mostly provide classroom based training, for example, on introduction to computers. This training is conducted mainly for the industrial class workforce to equip them with basic skills for working and operating computers. The resources used for this type of training include computers, Information Technology officers who conduct the training and the members of staff. At DVET regional offices most short term training programs are externally sourced where it is assumed that specialized courses for specific needs and in addition staff are given liberty to select training courses and institutions but subject to approval by supervisors and funds permitting. Other general training courses such as customer services improvement courses are selected by human resources officers as part of staff development. However, public sector reforms are cascaded internally form senior management to junior officers in consultation/ facilitation with performance improvement coordinators and funds have to be availed as a matter of priority, at times combining facilitators, equipment and funds across departments within the same ministry. It is essential to note that internal training is not as costly as external training which is one of its major advantages, as it is cost effective. Many businesses choose to train employees in-house (type of internal training) can offer a number of advantages over external training providers. Internal training can be: †¢ tailored to specific business' needs †¢ scheduled for a time that suits business †¢ time effective – employees do not spend additional time or money traveling However, there are a number of disadvantages to note including some of the following: †¢ The possible tendency for employees not to take the training seriously especially if it is conducted by a core employee with low reputation within the organisation or has less to offer to other employees. Difficulties faced by the organisation to identify a suitable trainer or the necessary resources in-house / internally. †¢ The potential risk of passing or perpetuating existing inefficiencies or poor business practices For internal training to be effective, HR managers need to ensure they have the appropriate expertise and resources in -house. They will have to dedicate the necessary resources to training programmes. These resources could include management time, an experienced trainer, training or course materials, equipment such as PCs, telephones or machinery and space in which to carry out the training. To help expose and enhance the skills of internal trainer with less information to offer to learners, consideration should be given to send them on a train-the-trainer course to ensure their training methods and materials are up to date and effective. Alternatively, if there are no necessary skills in-house, HR managers could purchase off-the-shelf or tailor-made courses or choose whether to use an internal or external trainer to run the course. This should be supplemented by appropriate e-learning courses and investing in internal training support databses. There are tailor-made courses covering a wide range of topics, one should choose a course that meets organizational and employees needs. They can be targeted, confidential and cost a fraction of the price of sending each employee on an external scheme. ON- The- Job Training (OJT) Under internal training there is also On-the-job training (OJT): Having a person learns a job by actually doing the job. OJT methods Coaching/ understudy For example at the BPS Forensic lab, when new employees start work (newly employed), they first undergo intensive in-house training before they can be released to work independently. At first they circulate in all the sections of the lab to get an overview of what each section does, then after which they are sent to the relevant sections they were employed to join. This is where they are taken through intensive coaching on the tests that are carried out at that particular section. Trainees are taught the theory behind the tests done, shown how to do the actual tests, then do the tests themselves under the supervision of the facilitator (usually an experienced member of the section). At the end a supervisor assesses them both theoretically and practically. When they satisfy the required standard of performance, they are then allowed to work independently. At DVET coaching of new staff does not follow any uniform structure. The new staff members will be coached on the requirements of the job and will then conditions will require older staff in the field to assign tasks coach and supervise the new staff work. At DVET our coaching has advantage of making new staff get to know how to do work quickly, but has disadvantage of not being documented hence may not necessarily consistently follow any set guidelines. Job rotation Job rotation consists of moving a trainee from department to department to broaden his or her experience and identify strong and weak points, the method is inexpensive and provides an organisation with immediate feed back. In the Department of Culture and Youth, Performing arts Unit job rotation is widely used mainly because of lack of staff. An Arts Festival organizer and manager could be assigned perform information and systems analysis activities/ funds allocation / research and documentation activities. This has worked for the department through the years as the organisation is sure of continuity of its programmes despite the loss of any officer in certain specialty areas. One officer who was originally a Performing Arts research and documentation officer ended up being a systems analysis officer. The officer realized that he did not really enjoy his line of specialty hence could easily shift from one specialty to the next for the benefit of the organisation. Seminars and Workshops At the BPS Forensic Lab, some seminars/workshops are conducted for all the employees on certain subjects, e. g. Occupation Health and Safety workshops. Employees gather at a venue and a consultant/facilitator is sourced to deliver on the subject. However, for other workshops one or two employees are chosen to attend on behalf of the lab (especially for those that involve a wide range of participants from different labs/departments and charge expensive attendance fees). After the seminar/workshops the rep(s) share what they have learnt with other employees of the Forensic lab through presentations. They also produce a report which is sent to the Police HR department and a copy left with the Director, Forensic Science Services. At DVET seminar and workshops are the major methods used to enhance skills of staff for short term training. External Training External training has to do more with taking employees to an institution or a place outside the parameters of the working environment. Unlike internal training, this requires more and extensive preparation. It is also capital intensive as more money is needed to pay for accommodation, food, learning materials and other costs associated with training. The HR unit has to first identify appropriate institutions where they can send their employees and his takes time as one has to research on the place before making any decisions. After completing the research a database of these learning places is created so as to have readily available information on where to get what kind of training and at what cost. In identifying these training institutions, the HR unit can send out tenders/quotations to companies. In other cases, institutions themselves send out brochures o r call the organizations and advertise themselves. For example, BNPC and BOBS email their training programmes for the year to our department on matters relating to productivity and quality management. They also advertise on the newspapers. At DVET regional offices every year a compiled list of staff needs are sent to HR officers at head office who in turn prioritize and select officers from training. However, due concerns on transparency of the wholly exercise a training committee is about to start working on staff training, though its guidelines are yet to be finalized. Attachment An example of external training which may not be as costly is sending employees for attachments to other organizations that offer similar services or have advanced technology that you need to learn about. As some people learn better in a practical environment, so sending them for an attachment to an organization that offers the same or similar services will be vital. This kind of training is very cost effective because sometimes if it is done locally, not much money is spent. Example: The department of GPPS wanted to buy new equipment, an image-setter which we found was available at a local private printing house. One officer from the unit that uses the equipment was sent to that company for three months to learn how to operate the equipment. There was no money required as the company offered to help. The training was effective as the employees now assists in operating the equipment and was also able to teach colleagues in the same unit. Example of External training at the BPS Forensic Lab It comes in the following forms a) Attachment of Scientists to labs outside Botswana who have advanced technologies and expertise that ours. The scientists are sent there to learn how to do certain tests or how to operate certain machinery. When they come back, they teach other members of the section, make presentations to the whole lab, and produce a report. b) Short courses (e. g. o obtain certificates on certain operations), Masters’s Degrees in Forensic Science as well as PHD’s in Forensic Science. These courses are offered outside Botswana (no local institution offers courses on Forensics at present), and in many instances people are sent to the UK or the USA. The skills that they acquire in their training are also shared by teaching others what they learnt and also come up wi th better ways of doing things. They also submit reports and make presentations. Apprenticeship training It is a structured process by which people become skilled workers through a combination of classroom instruction and on-the-job training. At the University of Botswana this is done mainly by the engineering department. Students spend time in the classroom learning there after take a semester or 2 working on attachment with DeBeers or any engineering company. This method is advantageous because it links work experience with the learning experience hence preparing a learner to be ready for the workplace. Furthermore, to cut cost in external resource training  an HR Manager should plan ahead to cut costs. That way the manager could be able to send or book a course for a larger group of people to get discounts. Or could send one person on a training course and ask them to teach others in the business. Or take up free offers and cheap training from providers of new machinery and systems. How to identify External Resources Important Steps for identifying external resources drawn from the authors’ various workplaces, 1) List all institutes that offer training and information about them that is location, contacts, type of workshops, Etc. There are many institutes offering training courses, workshops and programs. With the advent of the Internet, many sites also offer free or chargeable online training. ) List key training areas offered by each institute 3) Relate each training area to employees’ needs, competencies and capabilities identified earlier. 4) List web sites that offer free or chargeable online training and maintain up to date information. 5) Correspond with institutes to keep the Department up to date. The advantages of using training providers are: †¢ they are sp ecialists †¢ they can bring you up to date on current best practice and new ideas †¢ employees may interact with counterparts in other companies †¢ employees may learn better away from their usual work environment The disadvantages: it is difficult to know the ability and subject knowledge of the trainer †¢ putting an entire team through training at the same time can disrupt your business †¢ they are more costly than delivering internally †¢ the training may not be specific to your particular business †¢ Not up to date lists of institutions will lead to loss of time when training is required. †¢ Limited knowledge in what is available in terms of training may lead to misconceptions about what the staff may require in terms of their training. E-learning and distance learning courses: There are different types of distance learning methods including correspondence courses and e-learning courses. Some courses may be completed online while others might incorporate study books, CD-ROMs or audio and video tapes backed up by student tutorials and seminars. Distance education and E – learning are therefore advantageous because they †¢ allow employees to complete training while remaining in employment †¢ can be completed at a time to suit the business and employees †¢ are cheaper than externally provided courses are available for a wide range of business topics †¢ Offer recognized qualifications from entry level diplomas and certificates to post-graduate degrees. Training via the Internet: Using the internet or proprietary internal intranets to facilitate computer-based training. University of Botswana has recently established an E-Learning e. g. WEBCT, programme whereby students and staff could learn th rough internet/ intranet. This type of computer based learning carry the Advantages of reduced learning time, cost-effectiveness and consistency in instruction material, methods and presentation. The University also has distance programmes offering Degree in business studies and Diploma in Primary Teaching Education. Radio/ Teletraining: A trainer in a central location teaches groups of employees at remote/ or different locations via TV hookups. This is mainly used by Ministry of Education especially through radio. As a teacher one experience radio lessons whereby both students are taught through radio and instructions are given to the teacher as to how or what to provide to the students. Videoconferencing: Interactively training employees who are geographically separated from each other—or from the trainer—via a combination of audio and visual equipment. One recalls a situation whereby, students who studied Music at University of Natal – Petermarisburg campus from 1999 – 2000 experienced video conferencing. At the time the University, currently known as Univesrsity of Kwazulu Natal, offered Music Degree at the Durban Campus, which then disadvantaged students in petermarisburg. Therefore the University devised the video conferencing to train Petermarisburg students in music courses from Durban campus. While lesson were on process in Durban Petermarisburg students also experienced an interactive and learning process of the same class through video conferencing. Conclusion While internal training is important and can be invaluable in some areas of development, the external training process can add interest, give a greater breadth of experience and working practices, and equally important is the freedom to be able to choose a course and a style of learning that is suitable for each individual, rather than the department or team as a whole. Each individual member of the workforce will have different needs, both in terms of the type of training they require, the level of training and of course the time needed to train. Pitman Training for example, offers flexible learning, which means companies can guarantee each of their employees is meeting their individual achievements and targets, while fitting in their study at a time which suits them. Training can be done at their convenience, without having to sacrifice time at work and also without upsetting that all important work-life balance. Possibly the biggest benefit of drawing on the expertise of an external trainer such as Pitman Training, is the attraction of gaining a nationally recognized certification – providing your staff with confidence that they're receiving quality training, and your company the knowledge that it has quality trained staff All types of training resources seem to carry advantages and disadvantages; this study recommends that an organisation should choose training resources according to its learner’s needs and capabilities. Organizations could outsource trainers who would make the learning meaningful; skills transfer easy and motivate the learner. Outsourcing has the advantage of quickly addressing specific needs, and easier to coordinate but has the disadvantage of being relatively expensive. Organizations could also broaden employee’s skills through on job training and in house seminars, workshops as well as forums and short courses to save on time and cost since time is an essential tool for effective production and success of the organisation. It is advised that organizations should purchase training resources such as laptops, projectors, mobile screen, flip charts, markers, and conference room etc for in house training to be efficient and effective and cost effective. Therefore this paper concludes that there is no best method of training resources but it mostly relies on the needs and capabilities of an organisation. Hence an organisation should choose what is best for it and also consider balancing all the methods provided in this paper. REFERENCES http://dictionary. reference. com/browse/resources Training Development: Fertile Ground for BPO. IDC, May 2003 [pic] ———————– [pic]

Thursday, November 7, 2019

Spectrophotometer - Colorimeter Lab Essays - Spectroscopy, Chemistry

Spectrophotometer - Colorimeter Lab Essays - Spectroscopy, Chemistry Spectrophotometer - Colorimeter Lab Dev Brar Jonathan Badonsky, Melissa Berberi, Maja Bekcic, Miranda Adam, Madeleine Chang, Danny Kelly SCH3US-01 Sawicki October 1, 2017 Part 1: Purpose: To use colorimetry to determine the maximum light absorbance for a colored solution. Hypothesis: The red aqueous solution will have a maximum absorbance in the range of 480 nm to 560 nm. Whereas the blue aqueous solution will have a maximum absorbance somewhere in the range of 600 nm to 640 nm Materials: Table 1: Materials used in part 1 of colorimetry lab Apparatus Chemicals spectroscope ( 3nm) Distilled Water 2 Plastic Pipettes Aqueous solutions of food coloring 2 Test Tubes 2 Cuvettes (3.50 0.25ml) Small spectroscope ( 3nm) Procedure: Spectrometer was assembled and calibrated using test tube filled with distilled water spectroscope was set to wavelength 400 nm Second test tube was filled with blue aqueous solution and was placed into spectroscope Results were recorded for the absorbance of the solution at 400 nm Steps 1 through 4 were recorded at wavelengths at intervals of 10 nm until a wavelength of 700 nm was achieved Solution was disposed of, spectroscope was turned off, and work place was cleaned Small spectroscope was assembled Small spectroscope was calibrated with a 3.500.25ml cuvette containing distilled water from a plastic pipette Second cuvette was filled with a red aqueous solution from a second pipette Cuvette was gently tapped multiple time on the label table until all bubbles had disappeared from the container Cuvette containing the red aqueous solution was placed in the small spectroscope Results were recorded for the absorbance of the solution in intervals of 10 nm from 400 nm 700 nm Solutions were dispossessed of, small spectroscope was turned off, and workplace was cleaned. Observations: Ta ble 2: Absorbance spectrum of red and blue solution between wavelength of 400 nm and 700 nm Wavelength (+/- 3nm) Absorbance of Blue Aqueous Solution Absorbance of Red Aqueous Solution 400 0.10 0.39 410 0.09 0.34 420 0.07 0.32 430 0.02 0.33 440 0.02 0.37 450 0.03 0.46 460 0.02 0.59 470 0.03 0.75 480 0.03 0.90 490 0.03 1.03 500 0.03 1.12 510 0.01 1.12 520 0.05 1.02 530 0.07 0.91 540 0.09 0.62 550 0.12 0.33 560 0.17 0.13 570 0.24 0.01 580 0.32 -0.04 590 0.39 -0.07 600 0.50 -0.09 610 0.60 -0.10 620 0.82 -0.10 630 0.88 -0.09 640 0.70 -0.09 650 0.42 -0.08 660 0.24 -0.04 670 0.12 -0.07 680 0.05 -0.07 690 0.02 -0.06 700 0.02 -0.07 Table 3: Qualitative Measurements Solution Color State Odour Red Aqueous Solution Red Liquid Odourless Blue Aqueous Solution Blue Liquid Odourless Graph 1: Absorbance of Red Aqueous Solution and Blue Aqueous Solution VS Wavelength Analysis: Based upon the observations, the wavelength and the predictions to agree. The red aqueous solution had the maximum absorbance at approx 510 nm (refer to graph 1) and the prediction states that the ax absorbance for the red aqueous solution will occur in the range of 480 nm to 560 nm. The blue aqueous solution had the maximum absorbance at approx 630 nm (refer to graph 1) and the prediction states that the ax absorbance for the red aqueous solution will occur in the range of 600 nm to 640 nm. The independent variable in this lab was the wavelength, and the dependant variable is this lab were the absorbance of both red aqueous solution and blue aqueous solution. Conclusion: The maximum absorbance for the red aqueous solution was found within the range of 480 nm - 560 nm agreeing with the hypothesis which states that the maximum absorbance will be found from 480 nm to 560 nm. The maximum absorbance for the blue aqueous solution was found within the range of 600 nm - 640 nm agreeing with the hypothesis which states that the maximum absorbance will be found from 600 nm to 640 nm Part 2: Purpose: To determine the concentration of a coloured solution by constructing a standard curve and by comparing the absorbance value of the unknown to the standard. Materials: Table 4: Materials used in part 2 of colorimetry lab Apparatus Chemicals Spectroscope (3 nm) Distilled water 8 Test Tubes Unknown Sample Plastic Pipettes Copper (II) Sulfate(aq) in

Monday, November 4, 2019

An Analytical Biography of The Catcher in the Rye Essay Example for Free

An Analytical Biography of The Catcher in the Rye Essay Critic Jonathan Baumbach explores the significance of innocence in J.D Salinger’s Catcher in the Rye. He claims that the novel is not only about innocence, but actively for innocence-as if retaining one’s childness were an existing possibility. Not only that, but he states that Holden wishes to be a saint: the protector and savior of innocence by preventing them from falling into the cruel adult world of corruption and fickleness. Although he also wants someone to prevent his own fall since he is in fact still a child himself. Baumbach states that this is Holden’s paradox, saying that he must shed his own innocence to protect innocence. These statements are what send Holden off into the three day soul-searching quest that dooms Holden to sinking into insanity in our novel. The critic opens with a rather descriptive insight about how others view and critique Salinger’s first and only novel, as well as pointing some of the flaws that Catcher has: â€Å"The novel is sentimental; it loads the deck for Holden and against the adult world, the small but corrupt group that Holden encounters is not representative enough to permit Salinger his inclusive judgments about the species.† Baumbach claims that Holden does not have enough information to comment on the phoniness of humanity as a whole based on his observations of only a select few. As the critic investigates further, he makes a few interesting points. Some of which regard Mr. Antolini: Holden’s former English teacher. Baumbach claims that Antolini’s kindness to Holden is triggered by a homosexual interest that he has in the protagonist. Pointing  out the flaws in his teachers marriage, as well as ambiguous actions that he had done while with Caulfield. Based on Baumbach’s misguided interpretation the reader could be lead to think that of Mr. Antolini’s gesture as one of a perverted old man rather than as one of concerned mentor. Additionally, the critic moves on to discuss Holden’s concern of where the ducks go during the winter. He claims that what Holden really wants to know is whether there is a benevolent authority that takes care of the ducks; for if there is one for the ducks, there is must be one for people as well. Next, Baumbach switches focus to Holden’s prayer to Allie, which takes place before he goes to visit his family’s apartment. The critic postulates that Holden’s prayer to Allie is not so much an act of anguish as an act of love. However, if one closely examines the scene in the novel, the reader will realize that Holden’s prayer is actually the act of one wallowing in self-pity, of one that has truly hit rock bottom. After examining Jonathan Baumbach’s critique I can gather that he is a wonderful writer, he uses a colorful vocabulary and his sentences are perfectly structured. Although a line should be drawn when using more complex vocabulary; for while reading the critique the reader will likely find themselves having to look up several words to understand the points the critic is trying get across. Not only that, but the critic makes several assumptions based on very little information or goes out on a limb to make a point. Moreover, Baumbach’s points regarding Mr. Antolini’s homosexual nature, the significance of the Central Park ducks, as well as Holden’s prayer to Allie are not entirely concrete, and leave themselves open for dispute. When a reader goes through a book more than once, they find things they never caught while reading it through the first time. One would realize that Holden views Mr. Antolini as a father figure and a role model and comes to him looking for all the answers to the questions no one has figured out yet. For example, during the story when Holden arrives at Mr. Antolini’s apartment, He knows that Holden is spiraling downward and is basically aiming to fall into that insanity he has been drifting towards throughout  the novel, he warns him of this and eventually the two head to sleep. Now the controversial action that causes some of the audience to believe that Mr. Antolini is sexually interested in Caulfied, is that he awoke to find him stroking his hair. Holden misunderstood and made such a rash decision to put everyone into that Phony corrupt persona that he believes humanity is composed of, and storms off out of his home. If Holden was thinking more clearly he would’ve probably been able to handle the situation more responsibly, realizing that Antolini was only stroking his hair in more of a concerned fatherly way. The reader can tell by the way Holden refers to Mr. Antolini they have a strong relationship and he views him as a surrogate father, and not some perverted old man that Baumbach has painted him out to be. Additionally, As far as the Central Park ducks are concerned†¦Holden’s obsessive curiosity about what happens to the ducks during the winter shows the more child-like side to his character. Although Baumbach believes that Holden is searching for a higher power, instead helps him relate to that child innocence he is so fond of. It gives him the hope that change isn’t always permanent. It also helps the reader compare Holden’s perfect world in which time stands still (Like in the Museum of Natural History), to the real world which is constantly changing. Proving that he isn’t searching for some sort of â€Å"higher power† in the ducks, but it was a way to keep in touch with his innocence of his childhood. Lastly, when Holden hits rock bottom in the novel he says a prayer to Allie, in which Baumbach claims that it is an act of love and anguish. Although, this isn’t entirely true. Holden is actually wallowing in his own self-pity, how could he pray to Allie for help when while Allie was alive he wouldn’t even allow him to go on his bike with him and a friend? Sure, he feels regret for it now that he is dead and no longer with him, but it happened yet again when Phoebe wanted to run away with him and Caulfied turned her down the same as he had done with Allie. Proving that after hitting rock bottom Holden is desperate enough to pray although he doesn’t actually believe in God, but is hoping that there is one to not only save him but the soul of his deceased brother as well. In conclusion, Baumbach as a critic did write a well-written review of J.D Salinger’s Catcher in the Rye although it was a bit difficult to understand at times, he made a clear point and backed up his point with facts from the novel. He had colorful vocabulary and his critique flowed well together. Although the critique was a bit on the longer side I did enjoy reading it. The Catcher in the Rye which is believed to be J.D Salinger’s most famous work, had been an everlasting favorite of teens and tweens of the literary scene. This novel known for its stylized prose and focus on themes of angst, alienation, and rebellion has received wide acclaim for its extraordinary sense of originality. This novel will endure as a lifetime favorite of adolescence everywhere because it has life and is probably the most original piece of its time. An Analytical Biography of The Catcher in the Rye. (2016, Oct 18). We have essays on the following topics that may be of interest to you